Denominator changes the headline
Switching from initial investment to average book value can almost double ARR when depreciation is heavy—same profit, different base.
Accounting Rate of Return (ARR) measures the average annual accounting profit from an investment as a percentage of the investment base.
ARR = Average Annual Accounting Profit ÷ Investment Base × 100
The investment base is commonly either the initial investment or the average book value:
(Initial Investment + Salvage Value) ÷ 2.
Tip: Profit should be after depreciation (and typically after tax).
ARR = £0.00 ÷ £0.00 × 100 = 0.00%
Tip: Press Ctrl/Cmd + Enter to calculate.
v1.1 (May 21, 2026)
Accounting Rate of Return (ARR):
ARR = Average Accounting Profit ÷ Investment Base × 100.
The investment base can be the initial outlay or the average book value over the asset’s life under straight-line depreciation:
(Initial + Salvage) ÷ 2.
(Initial − Salvage) ÷ Life.(Revenue − Cash Expenses − Depreciation) × (1 − Tax Rate).Informational only — not financial advice. Double-check results before making decisions.
| Investment base | Formula | When it is used |
|---|---|---|
| Initial investment | ARR = Average Annual Profit ÷ Initial Investment × 100 |
Simple business comparisons, textbooks, and quick screening. |
| Average investment / average book value | ARR = Average Annual Profit ÷ ((Initial + Salvage) ÷ 2) × 100 |
Common when the asset depreciates over time and has a residual value. |
A project costs £50,000 and produces average annual accounting profit of £10,000.
ARR = £10,000 ÷ £50,000 × 100 = 20%
A machine costs £60,000, has a salvage value of £20,000, and produces average annual accounting profit of £7,000.
Average book value = (£60,000 + £20,000) ÷ 2 = £40,000.
ARR = £7,000 ÷ £40,000 × 100 = 17.5%
If an asset costs £10,000, has no salvage value, lasts 5 years, and earns £3,000 before depreciation each year,
annual depreciation is £10,000 ÷ 5 = £2,000.
Average accounting profit = £3,000 − £2,000 = £1,000.
ARR using initial investment = £1,000 ÷ £10,000 × 100 = 10%.
A higher ARR usually means a project generates more accounting profit for each pound invested. In capital budgeting, ARR is often compared with a target rate or hurdle rate.
The Accounting Rate of Return (ARR) is a simple profitability metric used in capital budgeting. It expresses the average annual accounting profit from a project as a percentage of the investment base. Unlike cash-flow methods, ARR focuses on earnings reported in the income statement (after depreciation and typically after tax), making it easy to reconcile with financial statements and management reports.
Core formula: ARR = Average Accounting Profit ÷ Investment Base × 100.
The investment base can be defined in different (but common) ways:
(Initial + Salvage) ÷ 2.
In Detailed mode, the tool derives profit with straight-line depreciation:
Depreciation per year = (Initial − Salvage) ÷ Life.
Profit after tax is approximated as
(Revenue − Cash Operating Expenses − Depreciation) × (1 − Tax Rate).
In Simple mode, you can input the average annual accounting profit directly (useful when you already have a forecast or policy figure).
Suppose an asset costs £10,000, has no salvage value, and a useful life of 5 years.
Annual revenue is £6,000; cash operating expenses are £2,500; tax rate is 25%.
Straight-line depreciation is £2,000 per year.
Profit after tax ≈ (6000 − 2500 − 2000) × 0.75 = 1,125.
If you use the initial investment as the base,
ARR ≈ 1,125 ÷ 10,000 = 11.25%.
Using the average book value base (here £5,000),
ARR ≈ 1,125 ÷ 5,000 = 22.5%.
The choice of base materially changes the percentage, which is why policies differ.
ARR is ideal for early screening, performance targets tied to accounting profit, or comparing projects within the same policy framework. For investment decisions where timing of cash flows matters (e.g., property, infrastructure, multi-year programmes), complement ARR with NPV (net present value) or IRR (internal rate of return).
This material is for education only and is not financial advice. Always check your organisation’s policy (e.g., whether to use initial or average investment and whether profits are pre- or post-tax).
ARR = Average Annual Accounting Profit ÷ Investment Base × 100. The investment base can be initial investment or average book value, often calculated as (Initial + Salvage) ÷ 2.
Average annual profit after depreciation (and typically after tax) over the asset’s life, based on accounting earnings rather than cash flow.
A good ARR depends on the company’s target return, risk, industry, and alternative investment options. Many businesses compare ARR with a required rate of return or hurdle rate.
ARR usually uses average annual accounting profit, while ROI often measures total return relative to investment cost. ARR is more common in capital budgeting and accounting-based project appraisal.
ARR uses accounting profit and does not discount future returns. IRR uses cash flows and accounts for timing through discounted cash flow analysis.
Yes, ARR usually uses accounting profit after depreciation. That is one reason ARR differs from cash-flow-based methods such as NPV and IRR.
Both approaches are used. Some formulas divide by initial investment, while others divide by average book value. Use the method required by your organisation, course, or decision policy.
Switching from initial investment to average book value can almost double ARR when depreciation is heavy—same profit, different base.
Front-loaded and back-loaded profit streams with the same average profit show identical ARR, even if their NPVs or IRRs diverge wildly.
Accelerated depreciation lowers accounting profit early, suppressing ARR; straight-line keeps ARR smoother across the asset’s life.
Pre-tax vs post-tax profit can swing ARR by double digits. Always match the tax convention your organisation or course expects.
A modest annual profit with a chunky salvage value can beat a steady no-salvage project on average-base ARR, even if yearly profits are lower.