Magic prefixes
You can often guess the file type from the first few Base64 characters: iVBORw0 screams PNG, /9j/ signals JPEG, and R0lGODlh hints at a GIF.
Tip: You can also press Ctrl/Cmd + V to paste an image from your clipboard.
Converting images to Base64 isn't about making them smaller or more secure, but rather about embedding them directly into text-based files or data streams. Here are the primary reasons why this conversion is useful:
`), the browser makes a separate HTTP request to fetch that image. For many small images, this can add overhead and slow down page loading. Embedding images as Base64 (e.g., `Once you have an image converted to a Base64 string, you can use it in various places:
<img src="data:image/png;
base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAFCAYAAACNbyblAAAAHElEQVQI12P4//8/
w38GIAXDIBKE0DHxgljNBAAO9TXL0Y4OHwAAAABJRU5ErkJggg==" alt="Tiny Red Dot">
Just replace `image/png` with the actual MIME type of your image (e.g., `image/jpeg`, `image/gif`) and paste your Base64 string after `base64,`.
.my-element {
background-image: url('data:image/jpeg;base64,/9j/
4AAQSkZJRgABAQAAAQABAAD/2wBDAAgGBgcGBQgHBwcJCQg
...your_base64_string_here...');
}
Again, ensure the correct MIME type.
const imageData = "data:image/svg+xml;
base64,PHN2ZyB2ZXJzaW9uPSIxLjEiIGlkPSJMYXllc
l8xIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwM
C9zdmciIHg9IjBweCIgeT0iMHB4IiB2aWV3Qm94PSIwI
DAgMTkgMTkiIGVuYWJsZS1iYWNrZ3JvdW5kPSJuZXcgM
CAwIDE5IDE5Ij48Y2lyY2xlIGZpbGw9IiMwMDZBQ0MiI
GN4PSI5LjUiIGN5PSI5LjUiIHI9IjcuMyIvPjwvc3ZnPg==";
// You can then dynamically set this to an
src or CSS background-image
The string can be stored as a variable and used programmatically.
While Base64 offers convenience for embedding, remember the increase in file size. For large images, it's generally more efficient to link to external image files or use other optimization techniques.
You can often guess the file type from the first few Base64 characters: iVBORw0 screams PNG, /9j/ signals JPEG, and R0lGODlh hints at a GIF.
When your HTML or CSS is cached, embedded Data URIs ride along—tiny icons and logos stay visible even if the network drops.
Base64 strings are ~33% bigger, but Gzip squeezes the repeated patterns hard—small inline assets often compress to less than a separate HTTP request’s headers.
Browsers happily accept a data: URL for your favicon. Try an emoji SVG encoded as Data URI for a zero-file icon.
For SVG, skipping Base64 and using data:image/svg+xml,<svg...> keeps the markup searchable—and the file size smaller.