It’s really ln(2)
72 stands in for \(100 \times \ln 2 \approx 69.3\). The extra ~2.7 makes head math cleaner for most everyday rates.
The Rule of 72 is a quick mental shortcut for estimating how long an investment
will take to double. Divide 72 by your annual interest rate (in percent) to get the
approximate number of years to double:
\[
\text{Years} \approx \frac{72}{\text{rate\%}}.
\]
You can also flip it around: if you want to double your money in a certain number of years,
divide 72 by the years to estimate the required annual rate:
\[
\text{Rate\%} \approx \frac{72}{\text{years}}.
\]
The number 72 is convenient because it divides evenly by many small integers (2, 3, 4, 6, 8, 9, 12). That makes mental math fast: at 8% you get \(\,72 ÷ 8 = 9\,\) years; at 6% it’s \(\,12\,\) years. Behind the scenes, the exact doubling time for annual compounding is \[ t_{\text{exact}} = \frac{\ln 2}{\ln(1+r)}, \] where \(r\) is the rate as a decimal (e.g., 0.08 for 8%). The Rule of 72 is a smooth approximation to this logarithmic relationship.
Around mid–single-digit to low–double-digit rates (roughly 6%–10%), the Rule of 72 is typically within a few months of the exact value. Accuracy drifts at very low or very high rates because compounding is non-linear. If you want the precise number, this calculator shows the Rule of 72 estimate alongside the exact compounding result.
You might see references to a “Rule of 69.3” or “Rule of 70.” These are alternate heuristics. 69.3 lines up with continuous compounding because \(\ln 2 \approx 0.693\). 70 is a rounder number that some people find easier to remember. For most everyday uses, 72 is friendlier for mental math, and the difference is small.
You can adapt the idea for other targets. Tripling time is often estimated with the “Rule of 114,” and quadrupling time with “Rule of 144.” The exact formulas are \[ t_{3\times} = \frac{\ln 3}{\ln(1+r)}, \qquad t_{4\times} = \frac{\ln 4}{\ln(1+r)}. \]
Bottom line: the Rule of 72 is a friendly compass for growth, not a contract. It’s perfect for back-of-the-envelope planning—and this calculator shows you exactly how close that envelope is.
72 stands in for \(100 \times \ln 2 \approx 69.3\). The extra ~2.7 makes head math cleaner for most everyday rates.
72 factors into 2×2×2×3×3, so you can divide by 2,3,4,6,8,9,12 in your head for quick “years to double.”
Rule of 69.3 (continuous), 70 (near-precise), 114 (triple), 144 (quadruple). Same idea, different targets.
A 1% annual fee turns 9% growth into 8%—years to double jump from ~8 to ~9. Rules of 72 expose how friction slows doubling.
Promised 30%? Doubling in ~2.4 years—does that match the risk? Rule-of-72 gut checks can flag too-good-to-be-true pitches.
It’s a convenient constant that divides cleanly by many small integers (2,3,4,6,8,9,12). It approximates the natural-log math behind doubling.
You may see the “Rule of 69.3/70” for continuous or more precise compounding. This tool uses 72 for quick intuition and shows the exact value separately.
Yes for the “exact” comparison shown here. If your product compounds differently, the exact value will shift slightly—but the 72 shortcut stays handy.